The Importance of Choosing the Right Real Estate Photos

Couple Standing In Front of Home For Sale Sign - Ann Arbor, MI - Real Estate One Ann Arbor aka Matt DejanovichEspecially in today's online world, real estate photos make the difference between potential buyers scrolling past a listing or clicking for more information. Just like modeling photos, even the most beautiful subject can look quite different depending on angle, lighting, equipment, and framing. Whether in print or online, homes for sale are put into a package, and it's important to consider the presentation. When discussing real estate photography with a realtor, these factors are imperative to highlight both the home’s strengths as well as the professionalism of the realtor or agency.

It's All In the Details

Professional photographers utilize nuanced photography to capture the real-life feel of the home, sometimes employing 360 views or aerial shots to give a sense of the size, layout, and lot. Homeowners should start thinking about photography by having a conversation with their realtors. From there, it is easier to see what materials should be rearranged or removed, as well as how many shots to take and from what angles.

A meeting with your Realtor to discuss highlights any repairs or cleanings that should take place before a photo shoot, even little things can make a big difference in how a home is perceived in photographs. The homeowner's preferences and favorite parts of a home can bring some insight to an especially dynamic deck, or beautiful natural lighting in the side yard at dusk. If the current homeowner is taken by it, chances are potential buyers might feel the same way.

Remembering the Investment

Regardless of the listing price of a home compared to other homes for sale in the area, investing in high-quality real estate photography is no less important than investing in choosing an experienced Realtor. Is it worth investing in an aerial drone video lasting only a few seconds? It is if it adds significantly to the list price and puts it into escrow within a month.

When it comes to real estate photography, it’s smart to attend to the details while thinking of the big picture.

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